The Proud Leonidas Belgium Chocolates
By Balaji Sampath
Mr. Kesdikidis and his descendants’ goal was to get his home-made wonderful delights of pralines as close as possible to as many consumers, not to mention every creator’s dream to let the rest of the world know their chocolate concoctions. His strategy of combining world-class quality and the best price is still unbeatable up to this date. Leonidas’ products are far different from the chocolates of other brands. The fact that only Leonidas has the most concern for the freshness of its chocolates makes it unique and unbeatable. Meanwhile the other brands’ strategy to make their products fresh is that they have to repackage the product to look fresh but what about the product itself? Yes, the package is fresh but the content is still the same. Whereas at Leonidas, the chocolates will be boxed on the day that the customer’s order is received. Other chocolates’ quality of freshness may be risked for the necessity of longevity. What they do is they are most likely to be pre-packed and or intended to be on a shelf of department stores or super markets, but not with Leonidas.
At Leonidas, longevity is not a problem because of the packing strategy; instead the main concern is not to compromise the quality of the produce in other terms. Like in the aspect of the ingredients. Most chocolate makers use vegetable fats on their chocolates but with Leonidas they prefer to use genuine cocoa butter. Because of the very high standards that Leonidas had they were able to obtain an ISO 9001 certificate for the produce’s quality, which by the way is very much over the needed requirement for the production of chocolates.
Leonidas deliver only at the places where there are Leonidas outlets like Hollywood and all over United Kingdom and Belgium. However, they refuse to export for the reason that they didn’t want to risk the freshness of every chocolate bar that goes out of their stores but customers outside United Kingdom will be able to send to their loved ones that lives within the country. To date there is only a small number of sellers of Leonidas chocolates because of the high standard requirement that every seller has to follow with for the very cautious storing and freshness concerns.
The chocolates are wrapped in 500grams, 750grams, and one kilogram boxes. Upon order you will not be experiencing the hassle of putting it on presentation boxes for the box alone that Leonidas use will suffice for they are already gift wrapped and there also offer different sorts of gift wrapping, as well as the standard wrap, luxury and or seasonal choices.
These chocolates are supposed to be consumed within 21 days after it is purchased. They should not be stored too long otherwise the freshness and or the quality will not be the same of what is expected of it, although keeping it refrigerated will prolong the shelf life. Storing on the refrigerator, you have to keep it away from other foods that has a very prominent smell or odor, otherwise the chocolate will be ruined because it may absorb the odor of that certain food and may reduce the taste and quality.
Balaji Sampath
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